What type of insight does a focus group typically provide in program evaluation?

A focus group is designed to gather diverse perspectives and provide in-depth qualitative insights. This method allows participants to engage in discussions that reveal their thoughts, feelings, and experiences related to a specific topic or program. Unlike quantitative methods, which yield numerical data, focus groups delve into the nuances of participants' views, capturing the richness of their experiences and the context behind their opinions.

Through guided discussions, facilitators can probe deeper into specific issues, uncovering themes and patterns that may not be visible through quantitative approaches. This qualitative data is instrumental in understanding the context of program impacts, stakeholder needs, and areas for improvement, ultimately aiding in decision-making and program development.

The emphasis on qualitative insights from a variety of participants makes focus groups especially valuable in program evaluation, as they can uncover diverse perspectives that might be overlooked by more structured research methods.