What qualitative methods are commonly used in program evaluation?

Qualitative methods are essential in program evaluation as they allow evaluators to gather in-depth insights into participants' experiences, perceptions, and contextual factors that may influence program outcomes. Interviews provide a space for individuals to articulate their thoughts and feelings in detail, while focus groups facilitate discussion and uncover group dynamics that might not emerge in one-on-one settings. Observations are valuable as they enable evaluators to see firsthand the interactions and behaviors within the program context, contributing to a richer understanding of how and why certain outcomes occur.

This approach emphasizes the subjective nature of data, focusing on understanding meanings and experiences rather than quantifying variables. In program evaluation, these qualitative methods help stakeholders gain a comprehensive view of the program's impact, often revealing nuances that quantitative measures may overlook. By combining these methods, evaluators can create a more holistic picture of program effectiveness, informing future improvements and decision-making.