What is the role of data collection in program evaluation?

The role of data collection in program evaluation is foundational, particularly in gathering evidence for strategic planning. This involves systematically collecting relevant data to assess how well a program is meeting its objectives, which provides critical insights that can inform decision-making and future direction.

By collecting and analyzing data, evaluators can identify strengths and weaknesses of the program, understand the needs of the target population, measure outcomes against goals, and ultimately guide strategic initiatives to improve program effectiveness. This evidence-based approach ensures that strategic planning is not based on assumptions, but rather on concrete data that reflects actual performance and impact.

While justifying expenditures to funders, producing reports for regulatory compliance, and evaluating personnel effectiveness are important processes, they are not the primary focus of data collection in the context of program evaluation. Each of these may be supported by the data collected, but the essential role of data collection is to inform strategic planning, allowing for a more thoughtful and targeted approach to program development and implementation.