What is the primary goal of using qualitative methods in research?

The primary goal of using qualitative methods in research is to understand complex phenomena. Qualitative research is particularly well-suited for exploring the nuances of human experience, emotions, behaviors, and social contexts. This approach allows researchers to gather rich, detailed narratives and insights, providing a deeper understanding of the subject matter. For instance, qualitative methods might be used in interviews, focus groups, or observations to investigate how individuals perceive a particular issue, how they make sense of their experiences, or how cultural factors influence behaviors.

In contrast, the other options focus on aspects that are characteristic of quantitative research. Quantifying relationships, testing hypotheses, and generalizing findings typically involve numerical data and statistical analysis, which aim to determine patterns and draw conclusions that can be applied across broader populations. While qualitative methods can inform hypothesis generation and offer context for quantitative findings, their strength lies in capturing the depth and complexity of a phenomenon rather than seeking to measure or predict.