What is the primary goal of qualitative research?

The primary goal of qualitative research is to understand experiences. This approach focuses on gaining insights into people's attitudes, behaviors, and the ways they interpret their world. It delves into the complexities of human experiences, aiming to provide a deeper contextual understanding rather than simply measuring or quantifying phenomena.

Qualitative research often employs methods such as interviews, focus groups, and participant observations, which allow researchers to gather rich, detailed descriptions of individuals' perspectives. By exploring the meanings and interpretations that individuals assign to their experiences, qualitative research contributes to a more nuanced understanding of social phenomena and human behavior.

In contrast to establishing causality, testing hypotheses, or collecting numerical data, qualitative research prioritizes understanding the subjective experiences and meanings that participants attribute to their situations. This distinct emphasis is what differentiates qualitative research from quantitative approaches.