What characterizes quantitative research?

Quantitative research is characterized primarily by the use of numerical data and statistical analysis to test hypotheses. This research methodology emphasizes measurement and quantification, allowing researchers to collect data that can be analyzed to identify patterns, relationships, and causal effects. By employing structured tools such as surveys and experiments, quantitative research provides a way to evaluate hypotheses in a systematic manner, resulting in findings that can be generalized to larger populations.

The reliance on statistical methods allows researchers to assess the reliability and validity of their results, drawing conclusions based on objective data rather than subjective interpretations. This distinguishes it from qualitative research methods, which typically focus more on understanding participant experiences, emotions, and theoretical concepts through in-depth discussions or storytelling rather than numerical data.