How do qualitative and quantitative research differ?

The distinction between qualitative and quantitative research is fundamentally rooted in their methodologies and objectives. Qualitative research emphasizes the exploration of meaning and context, aiming to understand phenomena through in-depth insights and interpretations. It often relies on sources like interviews, focus groups, and open-ended surveys to capture the complexity of human experiences and behaviors.

In contrast, quantitative research is structured around numerical data and statistical analysis. It seeks to quantify relationships, behaviors, or outcomes, enabling researchers to discern patterns and make predictions based on measurable data. This type of research typically employs methods such as closed-ended surveys and experiments that can be statistically analyzed.

This clear differentiation between the two types of research showcases the depth and richness of qualitative inquiry compared to the structured, objective nature of quantitative methods. Hence, the correct answer highlights the core focus of each research type, illustrating their distinct contributions to understanding various subjects in research and program evaluation.